Read the full piece on Legally India HERE.
“For marketers and advertisers, special issues are attractive because they guarantee a target audience that is interested in a particular topic. Therefore, a special issue will normally only get off the ground if there is a commercial perspective to it.”
“And certainly, no one intelligent enough to make it into the top 20 or 25 universities would base a “buying decision” purely on the rankings of a magazine? Or would they?”
“If one day a magazine were to be more transparent and scientific in its ranking of colleges, for example by attempting to visit every single one of India’s 800 or so law school campuses and interviewing all faculty members and current students, then one annual supplement (with only one law school advertisement) is unlikely to pay the bill.”
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