University of Pennsylvania is conducting an online course in IPR through the Coursera platform.
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?
Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals.
Who is it for
This specialization is for any professional dealing with R&D for competitive technologies, brand management, and business strategy.
What you will learn
Identify the types of intellectual property protection available under U.S. law
Evaluate your options for protecting your creative innovations with copyright law
Analyze and interpret a patent document for a competing product
Develop strategies for protecting and maximizing your brand with a comprehensive trademark strategy
Modules in this course
Existing Intellectual Property Protection in the U.S.: This module will introduce the concept of intellectual property and explain how it creates value. You will learn about the major forms of intellectual property protection in the United States – copyright, trademarks, and patents, as well as alternative forms of intellectual property protection.
Philosophical and Economic Justifications of IP Rights: Why have intellectual property protection at all? This module examines the effect of intellectual property law on the modern economy, and the policy reasons behind providing intellectual property protection.
Alternatives to Intellectual Property Law: Intellectual property law is ever-evolving as society’s needs change. This module examines alternative forms of intellectual property protection, and explores the benefits and drawbacks of those alternatives.
Case Studies in Intellectual Property: This module takes an in-depth look at the intellectual property strategies of three major companies across three very different industries: Apple, General Motors, and Novartis.
Approx. 12 hours to complete
Suggested: 4 weeks, 3-4 hours/week