Lawctopus’ Online Course on Blogging [April 1-20]: Register by March 25

Lawctopus reaches to nearly 2,50,000 unique readers a month. was getting the magical number of 1 lakh readers a month within years of starting.

Lawctopus’ revenues stand at nearly 70L a year. (Work from a beach? Check that too).

More importantly, law students trust us. They’ve called us a friend, a mentor and more!

Our blog posts have exposed corruption in education, supported student movements, and informed and inspired many a career!

How did this happen?


At Lawctopus we understand how blogging can change things and want to pass-on the whatever we’ve learned about craft and hence this course.

Tanuj Kalia, our CEO, personally teaches for this course.


1. You want to know ‘totally-fully-marvelously’ about running a great blog.

2. You want to dabble in entrepreneurial things related to writing/publishing.

3. You are a writer at heart and want to connect with an audience.

4. You want to run an academic blog which showcases your writing and research skills.


Over 120 students have completed this course. Only 1 student has asked for a money-back till date (and that too because the course got delayed).



Tanuj Kalia, Lawctopus’ CEO and Publishing Editor, takes this course.

Tanuj starting his blogging journey with Legal Poet, his blogavatar which won Legally India’s “Best Blogger in India” award in 2010. Tanuj then founded Lawctopus (this website) which presently gets 2,50,000 unique visitors and over 25 lakh page-views a month.

After graduating from NUJS, he worked as the VP, Marketing for Recently, his book ‘Law as a Career’ published by LexisNexis was released in the market.

His latest online venture, NoticeBard, became one of those rarely believed ‘100,000 visitors in 4 months’ websites.

You can find him here on Facebook and here on Linkedin.


We keep the logistics very simple and it works well for us.

We’ll use Email, Google Docs, and Phone Calls to coach you for a period of 20 days.

If the participants so desire, we also create a WhatsApp for discussions.

Here is what the course consists of:

Guide Papers (GP): Guide Papers (that’s what we call our modules) are 5-6 pages long documents containing concise, practical information on various topics of blogging.

There are 10 Guide Papers in all.

Tasks: There are 5 tasks on some key Guide Papers.

These tasks ensure that you implement what you learn. Each task is discussed via Emails and on call.

Calls: We’ll do at least 2 phone calls, each of which is 15-30 mins long.

More calls can also be scheduled to discuss any related, unresolved issue.

The course will be informal but professional; structured but flexible.

The course progresses like this:

Read the guide paper and ask questions.

Complete the task and ask questions.

Get further clarity over phone calls.


Guide Paper I

An overview of the 7 best-in-the-business blogs.

What makes them successful and what can we learn from them?

Secret Document- How Lawctopus started: The first document which was sent to the co-founders.

Guide Paper II

How to build a blog.

Understand the 5 starting points/basic essentials and how to do them right.

Task 1- Start your blog on WordPress/Blogspot. Here’s where you jump off the cliff!

1st Coaching Call.

Guide Paper III

Stylesheet and Formatting.

How to write a post on your blog, make it aesthetically pleasing.

We discuss basic formatting, using links, posting pictures etc.

Guide Paper IV

Search Engine Optimisation (SEO).

We now get a bit technical!

This GP deals with 11 major things which anyone should know about SEO.

Task 2: Write a blog post, format it and work on the SEO. Get feedback.

Guide Paper V

Making money.

Know the 7 ways in which blogs can earn money.

The GP includes a sample email on pitching potential advertisers. Also has an invoice format.

Guide Paper VI


8 things to think of marketing in the Seth Godin Way.

Guide Paper VII


How to improve your skills; how to actually get words on paper and other things.

Task 3- Submit your write-up and get evaluated.

2nd Coaching Call.

Guide Paper VIII

The Legal Poet Guide Paper.

Learn why and how LegalPoet ticked. (LegalPoet was Tanuj’s blogavatar on LegallyIndia which won the best blogger in India award).

Guide Paper IX

Writing a book and getting it published.

All that I learned while writing the book ‘Law as a Career’.

Guide Paper X

Legal issues in blogging (copyright, defamation, etc.) and how to deal with them.


Discussions will happen via Email and Phone. If the batch is large (8+ people), we also make a Whatsapp group.


If you can spare 1 hour every alternate day for the duration of the course, that should be good enough.


Rs. 3300 (Rupees Three Thousand Three Hundred Only).


If you think the course was not worth the 3300 rupees you invested, you’ll get your money back.

Just email us telling us why you didn’t like the course.

No conditions apply.


The best way to get your queries addressed is to put it in a comment on this post.

Or you can send an email to or call at 9711850703.


  • Duration: April 1-20
  • Course Fees: Rs. 3300
  • Intake: A minimum of 5 and a maximum of 20 students
  • Bonus: All the bloggers will get a chance to publish their write-ups on Lawctopus
  • Coach: Tanuj Kalia
  • Last date of registration: March 30 (please apply asap as the seats fill-up quickly).

IMPORTANT: Please note that you’ll have to spare a minimum of 45-60 minutes every alternate day for the full duration of the course.

Please check your schedule before applying.



PAYTM the amount of Rs. 3300 to 9711850703.


Pay via the Instamojo link here.


After making the payment, please send a screenshot/receipt to with your personal details: name, email ID and phone number in the body of the email.

The subject line of the email should be ‘Blogging Course Registration’.



1. What if I register and 20 registrations are over by then OR What if I register and my application is not accepted?

We accept registrations on a first come-first serve basis.

When 20 registrations are over, we close the batch for further applications.

A minimum of 5 registrations has to happen for the batch to commence.

However, if you have paid and registered and we cannot accommodate you in the present batch, we’ll give you two options: a. do the course in the next batch or b. refund you the money

2. I have my exams/moot/internship around this period. Can I do the course? When will you next launch the course?

If you can devote around a total of around 10-15 hours for the 20 days of the course (45-60 mins every alternate day), you can complete this course.

If you can’t devote these many hours, you can register for the upcoming batches whenever the announcement is made.

3. Will I be able to improve my writing skills through this course?

About 20% of this course is about writing. In such a short duration (20) no course can help you improve your writing skills in a big way.

So, if your sole aim is to improve your writing skills, this course may not be exactly suited for you.

However, blogging is a good way to work on your writing skills. When you blog regularly, you read a lot, you write a lot and you get a lot of feedback (and that’s how you improve your writing skills).

4. Is the course only for law students/lawyers?

No! Anyone can join and benefit from the course. The blogging-related learnings, principles, and tactics remain the same.

This post was first published on: 15 Apr 2015

Disclaimer: We try to ensure that the information we post on Lawctopus is accurate. However, despite our best efforts, some of the content may contain errors. You can trust us, but please conduct your own checks too.

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