Launching New Ventures, a course about Entrepreneurship & Strategy for Technology-Driven Startups, is designed for professionals, entrepreneurs, and students who want to learn about how to successfully launch a new business.
Through short, animated lectures, inspiring interviews with successful entrepreneurs from around the world, quizzes and suggested readings, students will gain a broad overview of entrepreneurship strategy with insights they can apply to their venture regardless of location, industry or venture stage.
What you’ll learn?
Identify promising business opportunities
Develop your ideas into a venture concept
Test market receptiveness to your venture idea by using social media
Craft an opportunity exploitation roadmap
Creatively market your solution
Calculate how much money you need, where to find it and how to manage it
How and when to protect your intellectual property
How to grow your venture (intelligently!)
Experience the early stages of the entrepreneurial process
Sharpen your “entrepreneurial mindset” and learn how it can benefit your organization.
Marc Gruber Professor École polytechnique fédérale de Lausanne
Christopher Tucci Professor École polytechnique fédérale de Lausanne