Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.
This course is about strategy. Although there is no all-purpose, one-size-fits-all influencer marketing strategy template, you will learn how to tailor one for a wide variety of B2B, B2C, and nonprofit organizations using the two-step flow model of communication.
But this course is also about tactics. So, you will learn both in this 6-week long course. Your final project for this course is to create a pitch deck for a social media influencer strategy.
The purpose of your final project is to give you a concrete artifact that you can use to demonstrate your mastery of new competencies and skills to either the executives in your current organization or to prospective employers.
Influencer Marketing Strategy
Content Marketing Strategy
How To Find Influencers.
How To Engage Influencers.
How To Measure Influencer Marketing.
Greg Jarboe Instructor Rutgers Business School Executive Education
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