In this business and management course, you will learn the key steps to take to design or innovate your own business model. You will learn about the trade-offs to be made, and the design issues that are critical for a viable and sustainable business model.
This course will help you answer questions like, “How do I create a simple business model in a structured way?” and “How do I engage my users and how do I create value for my customers as well as revenue for my company?”
What you’ll learn?
How to design a business model in a structured way
How to select the appropriate tools for designing or innovating a business model
How to present your business model in a single sheet
How to reason from your needs (“I want to’s”) to a business model solution
Weeks 1 & 2: Design thinking
Why is design thinking relevant?
How to structure BM design?
Weeks 3 & 4: Creating value for customers
How can I create value for customers in novel ways (=customer-related tool)
Weeks 5 & 6: Drawing a simple BM
How can I draw a BM on one single sheet to communicate it? (=BM Canvas)
Week 7 & 8: I-want-to’s
How to select the appropriate tooling based on what I want?