WHY SHOULD YOU DO THE COURSE
A good blog establishes lots of things: knowledge about the subject and the fact that you research and write well on the topic.
Good research skills, good writing skills and hard work; law firms love to see that in a newbie. Maintaining a blog, thus, can be one of the best things you do for your career.
Also, if career concerns don’t bother you, but if you are a writer at heart, you must do this course.
3 reasons to do the course:
1. You want to dabble in entrepreneurial things related to legal writing/publishing.
2. You are a writer at heart and want to connect to an audience.
3. You want to run a serious blog which showcases your writing and research skills to a potential recruiter.
The previous 3 batches of Lawnchpad’s Blogging Course has seen some fantastic students.
The course not only is a study in online writing and publishing but also ends up stimulating entrepreneurial interests in related field.
One of the students Swati Vellodi recently launched her own website: http://www.dejurislawnotes.in/
You can contact all of the previous students on Facebook and ask them about how this course went for them.
Excuse me for being immodest (that’s the bane of advertising).
I blogged as Legal Poet, the blogger who won Legally India’s “Best Blogger in India” award. It was a pretty popular blogging competition which also fetched me rupees 35k.
Then I founded Lawctopus, India’s most popular (arrogant bastard) website for law students. Nowadays, it gets around 1 lakh 40 thousand page views a month. We also earn decently now: around Rs. 20,000 a month.
So, I can ‘tell’ you a lot many things about writing in the online space, about being good and popular doing it and about earning some money through it. That’s why the course.
HOW WILL THE COURSE BE CONDUCTED
We keep it very basic and very simple and very online. We’ll use email, FB Groups and a phone call to communicate for a period of 15 days.
Guide Papers (GP): Guide Papers are 5-6 pages long documents containing concise, practical information on the subject. There are 9 GPs in all. In addition to what I know on the subject, the GPs will be full of resources, links, etc.; so you are expected to self-learn a lot.
Tasks: Each task is discussed on the Facebook Group.
In case you have a doubt, am always approachable on phone.
The course will be informal but professional; structured but flexible.
COURSE TOPICS and PROGRESSION
Task 1- Submit your write-up and get evaluated
Guide Paper I- An overview of what 7 best blogs look like, what makes them successful etc.
Secret Document- How Lawctopus started: The first document which the co-founders looked at
Guide Paper II- How to build a blog: The 5 starting points/basic essentials and how to do them right
Task 2- Build a blog on WordPress
Guide Paper III- A 20 page career manifesto for an entrepreneur/artist (that’s what a legal blogger is): what success is for an artist, the ideal life etc.
Guide Paper IV- Stylesheet: How to write a post on your blog, make it aesthetically pleasing- discusses basic formatting, using links, pictures etc
Task 3- Put up a first post on your blog
Guide Paper V- Search Engine Optimsation (SEO): Deals with 11 major things which any law student can do and doing which most of the SEO is done!
Task 4- Optimize the blog-post you did
Guide Paper VI- Making money: 7 ways
Guide Paper VII- Marketing: 8 things (10 concepts) to think of Marketing in the Seth Godin Way
Guide Paper VIII- Writing: How to improve your skills; how to actually get words on paper, etc.
Guide Paper IX- The Legal Poet Guide Paper
Lots of videos, pictures and links too will be shared, of course.
Discussions will happen via a Facebook group and on phone.
If you think the course was not worth the 2500 rupees you invested, I’ll return you the money. No conditions apply.
Lawnchpad will be an entity in the career counseling and legal education space for law aspirants and law students. Stay tuned! Lawnchpad is a conjoined twin of Lawctopus. It begins where Lawctopus ends.
Send me an email at [email protected] or call at +91 8697347535
- Duration: January 27-February 10
- Price: Rs. 2500
- Intake: 10 people
- Bonus: All the 10 bloggers will get a chance to publish their write-ups (if good) on Lawctopus
- Teacher: Tanuj Kalia
HOW TO REGISTER AND PAY
To register, please send the following details to [email protected]
- Name, College, Year of study:
- Email ID:
- Phone number(s):
- What do you expect to learn from this course (50 words):
Attach a copy of the transfer receipt of Rs. 2500 to the email too. The details for the transfer are:
- Account holder name: Tanuj Kalia
- Bank name : Corporation Bank
- Account Number : SB01004621
- Address: #307, Boy’s Hostel, NUJS Law College, Sector-III, Salt Lake City, Kolkata, PIN- 700098
- IFSC Code: CORP0000663
- PAN No: BRDPK1173K
The last date to register and pay is January 25.